“Climate change doesn’t discriminate. Whether you’re a business, a Government, or an individual, it is a threat to us all and therefore a challenge for us all.”

The Green Gateway Initiative has been created by Mitsubishi Electric . It is the Company’s proactive response to climate change. The point of difference is that Mitsubishi Electric will actively use its market footprint to influence people’s buying decisions and help businesses and consumers make the right choices. The Green Gateway Initiative is a formalisation and acceleration of the practices that the Company already employs.

Not to be confused with ‘greenwash’ – it is the ambition of Mitsubishi Electric’s Living Environmental Systems Division to implant change proactively and rapidly. These things are easy to say, but doing is much harder – that’s why Mitsubishi Electric has proactively set targets to reduce CO2 emissions both directly and indirectly – through the customers that purchase heating and cooling products.

If the principles of the Green Gateway Initiative were adopted across the whole market, the potential savings from the commercial sector would be 148,000 tonnes of CO2 in year one – rising to annual savings of more than one million tonnes of CO2 by 2016. In the residential sector the opportunities for CO2 savings are more significant - if a heat pump was installed in all new build residential properties and 10% of the gas boilers sold each year in existing properties were replaced with heat pumps, the potential annual saving would be over two million tonnes of CO2 by 2016.